Increase in tourism arrivals - correct measure of success?

I briefly touched on measuring success correctly and thought I would do a quick example of a market share calculation - to check whether the increase in tourism arrivals celebrated in Seychelles is really a success relative to 'the market'.

I chose the 5 main destinations in the Indian Ocean as 'the market', since, I feel these have lots in common, including cost of vacations and tropical environment (I am sure the statisticians among my readers may argue better choices).

This little exercise shows:

• Mauritius lost the most market share
• Sri Lanka gained the most
• Seychelles did not gain any market share

FURTHER FOOD FOR THOUGHT!

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<p> <b>Please include attribution to www.beach2bigcity.blogspot.com with this graphic.</b><br /><br /><a href='http://www.beach2bigcity.com/2014/04/increase-in-tourism-arrivals-correct_27.html'><img src='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOxul0pHqm0od1JP5mV2D76cPEn5X5-yJH3gPin6pLSp64efTQ-l2iWapiQK1K7zIhKrkI8SYQYXyly8CfyN2hSPoYby6AFE2B16xPBrxEiV3pevY1wwvsjsSycTeNvMWcfLl3rhmqJOR7/s1600/seychelles+tourism+infographic+-+Destination+Indian+Ocean,+Tourist+Arrivals%27+Market+Share.png' alt='Travel Vacation Indian Ocean Tourism Infographic' width='540px' border='0' /></a></p>
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